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In over 26 years, we have seen many trends in higher education that were shaped by financial aid. Each year, students go through the application process. Unfortunately, hundreds of those students never go any further. Financial aid offices typically send a request for information but do not actively recruit these students. Data we have monitored for several years shows a direct correlation between early action and high interest level. Students who respond quickly to a financial aid information request, even from a college where they haven’t applied or been admitted, are expressing excitement about the institution.  Read More...


In 2011, Robert Muhammad was a man on a mission when he became Director of Financial Aid at Winston Salem State University (WSSU), one of North Carolina’s Historically Black Colleges and Universities. He had a 90-day plan to achieve better customer service, demonstrate empathy and provide good data to students and parents. Since then, Muhammad has made significant progress toward his goals. By educating other university departments about financial aid processes and forming strategic partnerships, he developed a holistic approach that has produced outstanding results. Read More...


FAS really listens to its clients and matches consultants not just with operational needs, but also with the personality of the college. That makes all the difference."

- Mike Quinn | Vice President of Enrollment | Randolph College